Selling Property in Mandurah: Off-Market vs On-Market – What’s Best?
When it comes to selling property in Mandurah, homeowners often face one of the biggest decisions of the process: should you sell off-market quietly to selected buyers, or go on-market and open your home to competition?
Both approaches have advantages and disadvantages, and the right choice depends on your personal circumstances, the current Mandurah property market, and your goals as a seller. In this article, we’ll compare off-market vs on-market selling in Mandurah to help you make the best decision for your property.
Table of Contents
- Selling On-Market: Maximum Exposure
- Selling Off-Market: Discretion and Privacy
- Comparing Fees and Costs
- The Power of Competition
- When to Consider Off-Market
- Our Recommendation for Mandurah Sellers
Selling On-Market: Maximum Exposure
Going on-market means advertising your property publicly across major platforms like realestate.com.au, REIWA, Domain, and social media campaigns. This strategy gives your property maximum visibility, reaching thousands of potential buyers locally and across WA.
Key benefits include:
- Maximum exposure to qualified buyers
- Competitive bidding can drive prices higher
- Clear and transparent sales process
- Attracts both local Mandurah buyers and out-of-area investors
Selling Off-Market: Discretion and Privacy
An off-market sale means your property is not publicly listed. Instead, it is offered discreetly to selected buyers, such as investors or pre-qualified contacts from your agent’s database. This approach can be faster and more private, but usually results in fewer offers and less competitive tension.
Advantages include:
- Privacy – no open homes or public advertising
- Speed – deals can move quickly with pre-qualified buyers
- Reduced upfront marketing costs
However, the trade-off is often lower competition and potentially a lower sale price.
Comparing Fees and Costs
When selling on-market, sellers will typically need to budget for professional marketing. At Mandurah City Real Estate, our transparent sales fee is just 1.5% commission with a $1,995 marketing package (flexible payment options available). This includes high-quality photography, digital advertising, and exposure across the largest platforms.
Off-market sales, by comparison, may save you on upfront marketing expenses but often result in fewer buyers and lower overall price growth.
The Power of Competition
One of the strongest arguments for selling property on-market in Mandurah is the effect of buyer competition. When multiple buyers are interested, competitive offers can drive the sale price above expectations. In a hot market like Mandurah’s coastal suburbs, this competition can mean tens of thousands of dollars difference.
Without competition, as in most off-market sales, buyers know they’re not bidding against others and may offer less.
When to Consider Off-Market
While on-market selling is generally recommended, there are situations where off-market selling in Mandurah makes sense:
- You need to sell discreetly due to personal circumstances (divorce, financial issues, etc.)
- Your property is highly unique and suited to a specific buyer pool
- You’ve already received strong buyer interest privately
Our Recommendation for Mandurah Sellers
In most cases, Mandurah homeowners will achieve a stronger result selling on-market thanks to exposure, competition, and transparent marketing. While off-market sales suit certain circumstances, they rarely maximise price potential.
At Mandurah City Real Estate, our advice is simple: unless privacy is critical, sell on-market to unlock the true value of your property.
➡ Read more: Top 10 Reasons to Hire a Property Manager in Mandurah
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Ready to sell your property? Contact our Mandurah sales team today for a free appraisal and expert advice on how to achieve the best price.
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